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Marketing is, “the action or business of promoting and selling products or services, including market research and advertising.” It’s no surprise then that brand awareness and generating sales are the primary goals of marketing. These two things help your company thrive. So then, is your marketing effective? Read up here about marketing news, tips, and tricks. Hopefully, with some extra information, you’ll keep leads coming in, contact ratios high, and the competition on their toes.
May 10, 2023
Telecom legislation is constantly evolving and expanding. As such, contact centers should be aware of recent changes. In a recent AMA, Eric Troutman discusses the latest FCC rulings, changes the the TCPA and new telecom legislation.
March 2, 2022
Rich call data, working with STIR/SHAKEN tokens, has the potential to revolutionize how caller ID displays. However, when it reaches consumers businesses should take steps to audit how their RCD displays on consumer phones.
September 16, 2020
Everyone hates unwanted calls, but calls to the wrong numbers are just as frustrating. The FCC is mandating the creation of the Reassigned Number Database to help these issues. Companies can scrub their lists to remove numbers that have been recently disconnected or reassigned.
August 5, 2020
Phishing attacks are one of the most common tactics scammers use to try to defraud consumers. SMS spoofing is just another tool scammers use in their arsenal to target customers and businesses alike. These are the common scams and targets of "smishing" attacks.
June 24, 2020
Blended call centers provide opportunities to improve the customers' experience. Automated call routing and skill based routing ensures customers reach agents with the appropriate skill level to resolve issues. Outbound calls also benefit agents from enhanced data forecasting.
May 20, 2020
Data segmentation is an important aspect of a call center's campaign management. By refining your data and employing the proper tools and processes campaigns can be honed for better conversion rates. Using these guidelines can help improve campaign efficience and ROI.
May 6, 2020
Staying on top of employees while they are working from home can be difficult. Using the right incentive programs along with good communication and educational tools can help your call center excel with remote employees. These tips and tools can make your business successful.
April 22, 2020
The telemarketing industry is constantly evolving. Regulations, ethics, dialing practice and technology all play factors in how the industry standards update. Don't let your old practices ruin our business' reputation by falling into these common telemarketing mistakes in the modern dialing age.
April 1, 2020
Call centers rely on their ability to successfully contact and convert leads into customers. There are a variety of obstacles to overcome in order to achieve this however. These tips on proper tools and practices can help increase answer rates for your business and result in better quality lead management.
February 26, 2020
During an election year, canvassing is crucial to spread your message to a targeted demographic. Political phone banking is one form of canvassing used to reach out to constituents for voter support, awareness or fund raising activities.
