Marketing is, “the action or business of promoting and selling products or services, including market research and advertising.” It’s no surprise then that brand awareness and generating sales are the primary goals of marketing. These two things help your company thrive. So then, is your marketing effective? Read up here about marketing news, tips, and tricks. Hopefully, with some extra information, you’ll keep leads coming in, contact ratios high, and the competition on their toes.
Everyone hates unwanted calls, but calls to the wrong numbers are just as frustrating. The FCC is mandating the creation of the Reassigned Number Database to help these issues. Companies can scrub their lists to remove numbers that have been recently disconnected or reassigned.
Phishing attacks are one of the most common tactics scammers use to try to defraud consumers. SMS spoofing is just another tool scammers use in their arsenal to target customers and businesses alike. These are the common scams and targets of "smishing" attacks.
Blended call centers provide opportunities to improve the customers' experience. Automated call routing and skill based routing ensures customers reach agents with the appropriate skill level to resolve issues. Outbound calls also benefit agents from enhanced data forecasting.
Data segmentation is an important aspect of a call center's campaign management. By refining your data and employing the proper tools and processes campaigns can be honed for better conversion rates. Using these guidelines can help improve campaign efficience and ROI.
Staying on top of employees while they are working from home can be difficult. Using the right incentive programs along with good communication and educational tools can help your call center excel with remote employees. These tips and tools can make your business successful.
