With increased regulations, call centers are having a harder time adapting and compete. Call spoofing and erroneous phone number flags are among the latest issues call centers have to deal with. Monitoring your numbers is key to protecting your reputation.
The UK has decided to remove its PSTN system all together in favor of VoIP solutions. While this may prove cost effective and allow faster and clearer alls, there are a myriad of challenges that also must be tackled to accomplish this feat.
Part of the call authentication features in STIR/SHAKEN is the implementation of attestation ratings in a phone call. This will help carriers identify the legitimacy of a caller's origin and authorize their use of the phone number and caller ID made on outbound calls.
Caller ID spoofing is a threat most businesses and organizations can face if they have contact centers. While there has been an uptick in legitimate businesses receiving flags on their numbers, one method to mitigate reputation damages is by registering your numbers with CNAM repositories.
Modern telephony has evolved quite a bit throughout the decades. Today VoIP is increasing becoming a popular option for calls due to its cost effectiveness. Call authentication is crucial to implement security, however this could hurt your business as well.