Telemarketing is facing greater scrutiny with robocalls still on the rise. Consumers often don't trust telemarketers in general. However abiding by proper dialing etiquette can help set your business apart and build your reputation with consumers.
Legislations geared at improving communication systems in the United States might help combat robocalls as well. 3 new Bills have been brought to the Senate, mostly aimed at expanding and improving communication infrastructure for US consumers.
Call authentication with the STIR/SHAKEN framework has many moving parts. The chain of trust between entities forms the bonds that hold authentication together. Authentication grades are provided based on the validity of data relayed between telecom authorities.
Contact rate is perhaps one of the most critical KPI for call center managers to monitor. This can indicate misconfigurations in your dialing systems or campaigns. Additionally, bad numbers can be attributed to poor contact rates in an outbound campaign.
With the passage of the TRACED and DART Acts, the FTC is ramping up enforcement of robocall violations against consumers. In 2 major cases, companies engaged in fraudulent telemarketing activities have been fined and penalized for their actions.