Rich call data has the potential to revolutionize how caller ID information is transmitted across carriers. The ATIS Robocalling Testbed recently added features to test rich call data among other features for SHAKEN compliance.
Rich call data has the potential to revolutionize how caller ID information is transmitted. But can RCD make it easier for scammers to spoof your brand? Brand spoofing threats are being considered in the implementation of RCD.
Caller ID accuracy is imperative for businesses conducting outbound dialing. Consumers are unlikely to answer unknown calls, and flagged calls are almost guaranteed to go to voicemail. CNAM registration can help your calling reputation.
Rich call data, working with STIR/SHAKEN tokens, has the potential to revolutionize how caller ID displays. However, when it reaches consumers businesses should take steps to audit how their RCD displays on consumer phones.
An accurate caller ID is essential for all businesses conducting outbound calls. Recently T-Mobile successfully tested a new, more accurate version of caller ID display using "rich call data" along with the STIR/SHAKEN framework.
Rich call data is the latest evolution in caller ID systems. Using STIR/SHAKEN technology, originating service providers can now transmit a business' caller ID information more accurately and streamlined to consumers.