After analyzing robocall metrics, the FCC has updated their STIR/SHAKEN deadline for non-facilities-based providers to June 30, 2022. In addition to this, they are adopting stricter regulations for others originating robocalls.
Call labels and flags are helping to identify bad actors dialing consumers. Through carrier transparency, and ethical dialing efforts from legitimate businesses, consumers may feel more likely to answer unknown calls.
While STIR/SHAKEN was the much-awaited relief from spam calls, has it done its job effectively? Many spoofed calls have been blocked; however, consumers are still frustrated by an onslaught of robocalls after the implementation.
Consumers are understandably fed up with spam calls and robocalls. As such, they have lost confidence in answer their phones. Transparency through call labels by is one way telecom companies are seeking to instill confidence back in consumers.
With the implementation of STIR/SHAKEN, many businesses have become concerned their calls may be blocked. The FCC requires service providers to relay call blocking notifications to redress erroneously blocked calls.
As STIR/SHAKEN enforcement becomes implemented, USTelecom submitted a petition to delay call blocking notifications. The heart of the debate stems around allowing greater flexibility for service providers to issue notifications.
Attestation ratings are a key factor in the STIR/SHAKEN framework. However, attestation ratings are not always accurate. A recent case study analyzed the integrity of how attestation ratings were being assigned to calls.
Call blocking is meant to deter robocallers and scammers from reaching consumers. However, businesses can become victims in call blocking. These are some challenges businesses face in robocall mitigation efforts.
T-Mobile's efforts to protect consumers developed their robocall blocking technology "Scam Shield". As consumers receive more power to filter and block their calls, your caller ID is more important than ever when conducting outreach campaigns.
Dialing with flagged numbers will make it nearly impossible to reach new leads or even existing customers. However, dialing from an unknown number can be almost as detrimental. These are some ways flagged and unknown numbers affect answer rates.