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CNAMs (Calling NAMe)s are third-party services that carriers use to identify and display the name of inbound callers. Without universal standards regarding the collection or accuracy of the information in these databases, sometimes there is confusion. Additionally, the numerous CNAMs options available cause ambiguity once in a while. So, how does your CNAM display and what should you do if you need to change it?
March 4, 2026
Enterprise contact centers rely on customers' and leads' trust in their caller ID. Outbound dialing campaigns will ultimately be unsuccessful if your phone numbers display a spam caller ID.
February 4, 2026
Improving your brand's customer perception is essential when engaging in outreach efforts to acquire new customers. Your caller ID can play a critical role in how customers perceive your company.
January 7, 2026
Ensuring your calls connect with customers requires your contact center to receive A-Level attestation ratings. Discover the importance of call attestation monitoring for your business.
September 17, 2025
As the FCC cracks down on non-compliant voice service providers, many businesses wonder what this means for them. To protect your outgoing calls, follow these tips to remain compliant with STIR/SHAKEN.
May 15, 2024
Maintaining an accurate caller ID can provide enormous benefits for outbound outreach efforts. Proactive caller ID monitoring and abiding by dialing best practices will allow consumers to trust your business calls.
May 8, 2024
Consumers prefer to screen calls from unknown numbers as robocalls continue to thrive. Google Pixel phones are adding a new "Lookup" button to make this process easier for their customers. Learn how you can protect your business calls.
May 1, 2024
Businesses must take the initiative to improve dialing trust with consumers as scammers dial rampantly. Following these tips can help improve your branding in the eyes of consumers and industry partners.
April 3, 2024
An effective outbound dialing strategy builds consumer trust. Maintaining a positive phone number identity improves customer answer rates while building your brand's reputation in the eyes of your customers.
February 28, 2024
Effective communication can improve patient engagement with healthcare professionals. Proactive caller ID monitoring across devices and networks can ensure that your calls are not blocked or filtered when reaching out to patients.
January 3, 2024
Rich call data (RCD) allows carriers to display caller ID information more accurately during the call authentication process. Having an accurate caller ID instills confidence in wary consumers to answer calls from your company more readily.
