Building trust is the first step in long lasting relationships. Whether B2B or B2C, trust must be earned to create a loyal customer base. In telemarketing, your caller ID is the first impression, and a crucial aspect of developing your business' reputation.
Telemarketing often seeks to lower cost and improve profits. However some methods, although effective in the past, might end up hurting your business. Least call routing could be affecting your calls' attestation rating resulting in unwanted flags.
While carriers are rolling out new features intended to protect consumers, some businesses may see side effects. New enhanced caller ID and call blocking features being implemented are intended to help consumers identify verified calls before answering.
With increased regulations, call centers are having a harder time adapting and compete. Call spoofing and erroneous phone number flags are among the latest issues call centers have to deal with. Monitoring your numbers is key to protecting your reputation.
Part of the call authentication features in STIR/SHAKEN is the implementation of attestation ratings in a phone call. This will help carriers identify the legitimacy of a caller's origin and authorize their use of the phone number and caller ID made on outbound calls.