Vanity numbers provide branding for your company's phone numbers and are often seen on billboards, business cards and jingles. While particularly effective for inbound calls, they provide little benefit for outbound dialing. Replace your vanity numbers with toll free numbers for outbound dialing.
Several companies are working to roll out enhanced caller ID services. The ultimate goal is to provide consumers with branded company information to provide transparency and improve answer rates. Enhanced caller ID not only promotes brand awareness, but instills confidence by depicting authenticated calls to consumers.
Call spoofing is often reported on in the news relating to cases of fraud or scams. However the act of spoofing or masking a number is not technically illegal. Here's how these dialing practices are being used ethically by some major business and services you might rely on.
Promoting your brand is a multifaceted process that involves gaining and retaining customers. Proper customer engagement helps to build your brand's reputation and increase loyalty for your existing customers.
There are aspects of visual branding that can easily be overlooked. Some companies are so concerned with modern technology that they neglect branding features that have been available for decades. Learn more about this key feature.