Scammers are always looking for a way to get one over on consumers. It's becoming increasingly common for scammers to target healthcare entities with call spoofing to masquerade their legitimacy when conducting fraudulent activity.
Using proper phone etiquette can dramatically improve your customer experience and conversion rates. Phone etiquette begins with your dialing lists, campaign setup and caller ID but ultimately ends with your agents' performance on the call.
Vanity numbers provide branding for your company's phone numbers and are often seen on billboards, business cards and jingles. While particularly effective for inbound calls, they provide little benefit for outbound dialing. Replace your vanity numbers with toll free numbers for outbound dialing.
Several companies are working to roll out enhanced caller ID services. The ultimate goal is to provide consumers with branded company information to provide transparency and improve answer rates. Enhanced caller ID not only promotes brand awareness, but instills confidence by depicting authenticated calls to consumers.
Call spoofing is often reported on in the news relating to cases of fraud or scams. However the act of spoofing or masking a number is not technically illegal. Here's how these dialing practices are being used ethically by some major business and services you might rely on.