October 21, 2020

CallerIDReputation.com and Former CMO at First Orion & Vonage, Scott Ballantyne, Reveal A Dynamic Industry Shift

“As the mobile phone, the most important communication tool globally continues to grow, so does the threat of bad actors and their techniques to trick consumers with scam calls. Reports suggest that in 2019, in the US alone, 150 Billion legitimate TCPA compliant calls were erroneously tagged.” says Scott Ballantyne, the former CMO of First Orion and Vonage. “Because of new consumer behavior in not trusting who is calling, many desired and critical calls are not getting through. CallerID Reputation provides real-time monitoring and diagnosis at the individual DID level to help outbound contact centers maximize the efficiency of their operations.”

Carriers, analytics, and data companies have introduced a slew of new solutions to restore trust in communications by combatting unwanted calls, authenticating legitimate calls, and providing advanced caller identification solutions. Lawmakers, regulators, and industry representatives have stepped up to protect consumers with hard-hitting new regulations, including providing safe harbors for carriers and service providers.

As a result, anti-robocall measures have hit contact centers and the brands they represent incredibly hard. Expanded call blocking, aggressive spam tagging, and increasing false-positives are adversely impacting a growing portion of the billions of legitimate US business calls every month. While previously, business’ reputations were primarily at risk from scammers who impersonated brands, now - more than ever - it’s imperative that contact centers and enterprises continuously monitor the “health” of their outbound calls.

About CIDR

Caller ID Reputation delivers outbound calling confidence to enterprises, both large and small, by proactively delivering health checks of your outbound numbers at the geographic, device type, and even carrier level offering the only truly ubiquitous service of its type in the US.

Caller ID Reputation is headquartered in Newport Beach, California, with a regional presence in Florida, Georgia, Massachusetts, Ohio, Pennsylvania, Texas, and Washington.

See how Caller ID Reputation® can support your business!

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