Successful outbound dialing requires a balanced recipe. The ingredients include a customer relationship management (CRM) platform, call recordings, good agents, and a sound call disposition process. However, if your leads don’t pick up the phone, then your outbound dialing recipe is missing one crucial thing.
There are many reasons leads don’t respond to your voicemails or pick up your calls during peak times. Unfortunately, one significant way may have nothing to do with your phone system or your sales team. What is one of the primary causes of missed sales lead opportunities? Savvy consumer-powered call screening apps and features designed to block or flag calls, and they are on the rise.
There are solutions to these call screening apps, and they allow you to maintain a healthy caller ID. Continue reading to discover what to do about apps and other software blocking your marketing numbers.
More Dialing Means More Flagging
You may already subscribe to a preview dialer that follows up with your leads. Remember, it’s important not to contact any single lead too frequently. Crossing over from helpful to annoying puts your phone number at greater risk.
Advanced call screening and call blocking apps let users flag your calls as spam and eventually block them. Your company could be doing everything correctly but still see issues. That’s because users can flag your business for any number of reasons. Sometimes an annoyed customer blocks your phone number just because they don’t recognize your Caller ID.
Mislabeling Phone Numbers is Common
Apps like Hiya and Nomorobo make it easy to label phone numbers as spam, but sometimes the label is incorrect. This confusion is a direct result of the various detection approaches and disposition protocols. Third-party apps, phone companies, and federal blacklists all have unique systems in place for blocking. Even worse, mislabeling may increase as the use of call blocking technology rises.
Research from the American Association for Public Opinion Research (AAPOR) shows some interesting results. They found that between 2015 and 2016, call blocking increased from 0.5% to 2.1% for calls sampled from the Centers for Disease Control and Prevention (CDC). The dispositions increased even more to 6% since then.
How To Deal With All The Flagging
As you can see, following your flagged and reported numbers is critical. Start by putting your company number on the FCC Robocall Strike Force whitelist. Utilize services like Caller ID Reputation so you can check your numbers against all call blocking apps in just minutes.
It’s crucial to ensure your caller ID information is accurate and informative so that your leads don’t flag you as a spammer. Additionally, consider tracking the time of day your leads are more likely to answer. This extra step helps you create an effective lead contact strategy. Not to mention, contacting leads at appropriate times to comply with laws and regulations.
Establish an intriguing sales cadence to streamline and control your lead management and sales approach. Decide if an individual or company-wide sales cadence works for your business. Do this by speaking with your best sales agents and determining the most effective approach to communicating with leads.
It’s always best to test your sales cadence and consider creating multiple approaches. Once you find a good pattern, you can automate the process with software platforms that use redial rules.
Voicemail Forwarding With Call Screening
Some call screening features provide a voice forwarding feature. This feature lets users automatically forward calls to their voicemails. Voicemail forwarding is a form of call deflection. It works like call forwarding by routing your call to the user’s voicemail box or even email. While this may appear like a missed sales opportunity, it can be your saving grace.
Thinking from the perspective of your lead really helps devise a strategy for these voicemails. Leave a voicemail that is relevant, concise, and valuable to your leads. Personalize your message and be sincere. Also, let callers understand the value they receive when they return your call right away. Lastly, keep in mind that some call screening features allow users to prevent you from leaving voicemails.
Utilizing a multiple communication channel strategy creates awareness for your calls. For example, you could reach out via other channels, including social media, video conference, and email. When taking this approach, it’s critical to keep your branding and contact information consistent so that your leads can recognize you more and more.
Call Spoofing May Lead to Inaccurate Flagging
Reporting the caller ID’s phone number may be inaccurate due to call spoofing. With call spoofing, callers mask their original number with another number. This practice crosses into illegal territory only when scammers use it to mislead or deceive those they’re calling.
Companies using neighbor spoofing buy many phone numbers and display local area codes to tempt users to pick up the phone. When the company owns the displayed number, this tactic is useful and legal. However, scammers often mask their original number and display a vanity number, such as your company’s toll-free customer service line. Their goal? To pose as a representative making an outbound call from your company. This type of spoofing causes issues and unfortunately, these scams make up about 40 percent of all robocalls.
A key strategy for reducing call spoofing instances is knowledge. How would you know if your numbers are being spoofed and flagged? Caller ID Reputation makes it simple to regularly scan all your phone numbers for flags and violations. They also integrate with carriers like Twilio and Nexmo allowing for easy phone number management. Swap compromised phone numbers with “clean” unflagged numbers. This automation makes it easier to achieve your sales goals and improves your lead management. In other words, your leads see your communications and make contact more often.
How to Maximize Your Caller ID Health
Don’t throw quality leads at your campaigns daily only to get blocked and waste leads. Instead, take control of your outbound dialing with a plan that includes putting best practices into place. Finally, use advanced technology and software tools to help subside call blocking apps and features from reducing your campaign efforts.