So, you’ve finally mastered your cold calling script. It’s warm, not too pushy, and customers are happy to have a conversation with your sales team. But, strangely it’s not translating into cold, hard sales. Your contact rates are plummeting. Your revenue is taking a hit.
What’s the deal?
Perhaps your cold calling script isn’t to blame. Perhaps your agents are doing their job properly, and your calls just aren’t getting through to the right people. Maybe — and here’s the kicker — someone has blocked your number.
Robocallers Give Cold Calling a Bad Name
Robocallers. Consumers hate them. The government hates them. Everybody hates them. Additionally, robo-callers give you a bad name.
People associate cold calls with robocalls, but these are two very different things. The job of your sales agents is to sell products and services over the phone. Robocallers are often fraud; they annoy and deceive people and sometimes break the law.
It Could Be Something Other Than Your Cold Calling Script
So, consumers are adding the phone numbers of companies they don’t recognize to call blocking apps on their smartphones. They mistakenly perceive cold calls from legitimate companies like yours, as robocalls. Even more, these apps and the FTC share this data with carriers for another layer of blocking. As a result, phone carriers like Verizon and AT&T are blocking legitimate phone numbers from all kinds of businesses.
Don’t get caught in this trap. Your numbers might be on a blacklist somewhere, and you might not even know about it. It won’t matter how good your cold calling script is if you can’t make cold calls in the first place.
Why Your Outbound Numbers Are Being Flagged and Blocked
Recently, the FCC proposed an $82 million fine for telemarketing robocalls, which prompted phone carriers to introduce even stricter phone blocking features for its customers.
Recent initiatives like SHAKEN and STIRRED can now prevent customers from even receiving robocalls in the first place. The problem is, many legitimate companies have become victims in all of this. Consequently, they can’t get through to their customers, sell products and services, or even use their cold call scripts.
Call Blocking Apps Are Part of It
Call blocking apps like Hiya and Nomorobo are becoming more sophisticated. They send alerts to users’ phones about the phone calls they receive and analyze billions of calls every month. Of course, this technology is necessary for blocking dangerous and fraudulent robocalls. However, some businesses are being flagged incorrectly. Is it affecting companies like yours?
Maintaining Outbound Phone Number Health
Most businesses are completely unaware that carriers are flagging and blocking their calls. For example, sales agents might connect to a customer and hear an engaged or dead tone. They presume the customer is busy or has changed their number when the problem could be much worse than that.
Caller ID Reputation’s outbound phone number management provides you with all the information you need. You might think that your cold calling script is to blame for a lackluster sales performance but, the truth is, customers might not even be receiving your calls in the first place.
Does Your Cold Calling Script Need Improvement?
Companies like yours are frequently getting flagged by call blocking apps and software, and this is having a massive impact on their outbound sales.
However, you should take another look at your cold calling script, just in case. If you are communicating in the wrong way to prospective customers, you won’t be able to boost leads and sales.
3 Tips for Improving Your Cold Call Scripts
1) Use Personal Language
Treat customers as human beings, not robots. Train your sales agents to be warm, personable, and good listeners. They only have a few seconds to convince the person on the other end to stay on the line, so they need to be charming.
Sales agents should refer to customers by their names (not “sir” or “madam”), for example. This information should be in your customer databases and can help improve closing rates.
2) Try Not to Sell on the First Call
Consumers are becoming increasingly wary of the “hard sell.” It makes them feel uncomfortable, and many of them hang up. Instead, your sales agents should build a natural rapport with customers and save any sales talk for future communications.
Take advice from Brian Tracy International, who says:
“Focus on information gathering. Unless you are selling something inexpensive that requires little thought, you want to interview the prospect by asking questions. Take notes and tell them you will come back to them.”
3) Be Confident
If your sales agents don’t believe in your product or service, customers certainly won’t. Encourage agents to be confident during every single call, and prospects will react in a far more positive way.
“First, say your name and which company you work for. You need to sound confident and energetic. I can’t tell you how many cold calls I listen to that begin with, ‘This is mlkjdkfj from mnxcmvn,'” says Dan Tyre, writing for HubSpot. “The prospect goes, ‘What? Who??’ Right from the start, the call is going poorly.”
Analyze Your Cold Calling Script and Caller IDs
Are you stuck in a sales slump? First, take a look at your cold calling script and decide whether it’s good enough. A weak script will leave your customers “cold.” It won’t do anything for sales.
Then, no matter how great your script is, you want to make sure your calls aren’t blocked. Look into Caller ID Reputation and find out whether carriers, apps, and the FTC are flagging and blocking your numbers. It won’t take you long, and you can discover whether customers are receiving your communications.
If you don’t do these two things, your sales might continue to suffer.