November 26, 2025
Why Caller ID Protection is Imperative as Scam Calls Rise in 2025
Unwanted calls, including illegal and spoofed robocalls, are the top complaint customers lodge with the Federal Communications Commission (FCC), and it’s been this way for several years now. While the agency and voice service providers continue to take action against scammers, the calls keep coming, with Americans receiving an average of 2.56 billion robocalls every month from January to September—the highest level in six years.
Due to these alarming increases in spam calls, caller ID protection is more important than ever for your business.
Rise in Scam Calls in 2025
The FCC has increased compliance enforcement for STIR/SHAKEN, the framework that authenticates calls to prevent spoofing, and is issuing fines to voice service providers that fail to implement it properly.
That said, the number of scam calls shows no signs of abating. According to recent data from the U.S. PIRG Education Fund, Americans are receiving more robocalls than at any time since 2019, with a 20% year-over-year increase. The IRS, U.S. Postal Service, and FedEx are among the organizations most frequently spoofed by scammers.
Fewer Phone Companies are Compliant
The U.S. PIRG Education Fund says that fewer telecom companies are complying with STIR/SHAKEN, despite the FCC’s best efforts to enforce it. Of the 9,242 voice service providers registered in 2025, only 4,084 (44%) had installed proper caller ID authentication, increasing the risk of fraud, identity theft, and other malicious activity. That means 1,696 providers (25%) have only partially installed STIR/SHAKEN, while 2,909 (31%) haven’t implemented it at all—an increase from 2,567 in 2024.
The organization says:
“We certainly expected to be in better shape than this in 2025. But the number of phone companies that have implemented robocall-fighting technology and procedures on their entire phone network has somehow actually dropped in the last year.”
AI Scam Calls
Another issue is the rise of voice-cloning scams, which mimic a voice that sounds like a call recipient’s friend or family member. The fake voice, generated by AI audio, asks them to send emergency cash or give up personal financial details.
Then there are ‘vishing’ calls, which have increased by 442% this year. These use social engineering techniques designed to trick someone into handing over their data. Research shows Brazil and South Korea are among the top countries plagued by this type of scam.
SIM Swapping Scams
If things couldn’t get any worse, consumers also have to worry about the SIM swapping scam, in which a fraudster transfers someone’s phone number to another device without their permission. This allows the scammer to read text messages sent to the person’s phone number, potentially accessing sensitive financial information.
While SIM swapping scams primarily target people with prepaid or post-paid cell plans, they can happen to anyone.
Negative Effects on Businesses
Thanks to all these scams, genuine businesses like yours are finding outbound outreach harder than ever. Consumers are often reluctant to answer a call from an unknown number in case someone has an ulterior motive. This can make it difficult for companies to generate new leads and improve sales.
As such, the need for caller ID protection is imperative in the modern age of dialing. Making sure your caller ID display is up-to-date and appears correctly on consumers’ cell phones is one of the best ways to overcome the challenges above. It’s simple: when someone sees that a call is from a legitimate business, they are more inclined to answer.
Caller ID Protection for Legitimate Businesses
While you can’t solve the problem of illegal robocalls, you can take control of your caller ID display. Here’s how to do it properly:
Register for BCID Services
Branded Caller ID (BCID) services use Rich Call Data (RCD) to display detailed information about your business to consumers, such as your company’s name, logo, and the department calling. You can also specify the intent of a call, potentially restoring trust in potential leads.
Monitor Your Caller ID
Monitoring your caller ID display lets you identify any call flags or blocks that prevent your communications from getting through to prospective customers. By being proactive, you can remediate and redress any negative call labels as soon as they happen, restoring your business reputation.
Audit RCD
RCD influences how your caller ID appears on a phone network and someone’s device, so it’s important to check that it’s accurate and up to date. Otherwise, you could risk your outbound dialing strategy.
Caller ID Reputation’s Device Cloud tool lets you see how RCD displays on real devices and networks, improving visibility.
Maintain High Attestation Ratings
STIR/SHAKEN can affect your call’s attestation ratings, so you should make sure they are accurate across all the different carriers.
You can do this with Caller ID Reputation’s Attestation Tester, which lets you test outbound phone calls and see how you rank.
Improving Your Outbound Dialing Strategies
With robocalls on the rise and many telecom companies failing to implement STIR/SHAKEN, things can be pretty rough for legitimate businesses that rely on outbound outreach. However, you can reverse your fortunes with our range of caller ID protection tools, improving the likelihood of customers picking up your calls.
Get started with Caller ID Reputation now.
