Predatory robocalls are only getting worse. The number of robocalls jumped 60 percent in 2018 to a total of 46 billion. None of this spam calling makes consumers happy. Fortunately, the Federal Communications Commission (FCC) proposed a framework last year in hopes of eliminating unwanted spam calls.
The framework, known as the SHAKEN/STIR’d protocol, uses several layers of authentication. It verifies the displayed number of the caller against the source of the phone call. This new technology aims to eliminate unwanted spam and spoofing altogether. However, because the call for action is strong, this protocol has the potential to block too much. Even your legitimate outgoing phone calls might be at risk unless you take a few necessary steps.
One of the most important things to do is to register your information with your state authorities.
Here’s what you need to do and why:
How to Register EIN and Phone Numbers
This step is crucial in letting the government know that your phone calls are from a legitimate business. The registration helps show that your calls come directly from you. Even more, that someone isn’t pretending to be you by using your phone number in a process known as call spoofing.
Every business has to register with that state’s Secretary of State when it opens. Depending on how long ago that was, it’s possible that some of the original information is out of date. For instance, you want to refresh the file when you change office location or phone numbers. Registration is a simple process and convinces the government (and, in turn, potential customers) that you are genuine.
Outgoing Call Verification Uses Registration Information
The new SHAKEN/STIR’d framework has one primary goal. It wants to verify that an outgoing call is coming from the proper source. Whenever your call center places an outgoing call, the system verifies the number against a database. Then, it checks certain aspects like the physical location for consistency. If there’s a mismatch, the system flags the call as spam. Too many flags result in blocking that phone number and sometimes FCC violations.
When Should I Register my Number?
Registering or updating your business information with local authorities should be a top priority. The process is straightforward, and the results have a noticeable impact on your bottom line.
The FCC isn’t the only group out there trying to stop unwanted calls. Private enterprises are rolling out options for consumers all the time. There already are features like Google Pixel’s automatic call screening making a huge impact. Similarly, there are many call blocking apps on the market that let users flag calls for any number of reasons.
Taking steps to get your business on file properly with your Secretary of State is a low-level task with high-level results.
Move Forward with Caller ID Reputation
All these new ways to block calls seem pretty daunting for any organization relying on outbound calls for sales. However, proactively preparing for the new framework goes a long way in helping your business rise above the rest.
The current state of things shows that bad actors and unwanted spam calls dominate the majority of a person’s incoming calls. So, people ignore calls from unknown numbers now, more than ever. As both government and private companies work to stem the source of spam calls, things should get better. Mainly, legitimate outgoing calls stand to benefit. Make sure that your company is on the right path. Please consult with the experts at Caller ID Reputation to ensure that your phone calls get to where they’re going, every time.