Call spoofing has been plaguing busineses and consumers alike in recent years. However scammers are becoming more keen on their tactics. Using information acquired from data breaches, enterprise call spoofing can target victims more precisely, resulting in greater losses from consumers and confusion for businesses.
With the passage of the TRACED and DART Acts, the FTC is ramping up enforcement of robocall violations against consumers. In 2 major cases, companies engaged in fraudulent telemarketing activities have been fined and penalized for their actions.
With increased regulations, call centers are having a harder time adapting and compete. Call spoofing and erroneous phone number flags are among the latest issues call centers have to deal with. Monitoring your numbers is key to protecting your reputation.
The UK has decided to remove its PSTN system all together in favor of VoIP solutions. While this may prove cost effective and allow faster and clearer alls, there are a myriad of challenges that also must be tackled to accomplish this feat.
Part of the call authentication features in STIR/SHAKEN is the implementation of attestation ratings in a phone call. This will help carriers identify the legitimacy of a caller's origin and authorize their use of the phone number and caller ID made on outbound calls.