Call authentication is slated to roll out to consumers soon. While the process is complicated and made up of a lot of moving parts, the three main areas of focus include subscriber vetting, phone number validaton and attestation levels.
Carrier efforts to deal with robocalls is affecting some businesses. Calls are going unanswered or are being blocked by consumers from many legitimate businesses. Identifying why your calls are going unanswered is the first step to rebuilding your reputation.
Call authentication with the STIR/SHAKEN framework has many moving parts. The chain of trust between entities forms the bonds that hold authentication together. Authentication grades are provided based on the validity of data relayed between telecom authorities.
Telemarketing often seeks to lower cost and improve profits. However some methods, although effective in the past, might end up hurting your business. Least call routing could be affecting your calls' attestation rating resulting in unwanted flags.
Part of the call authentication features in STIR/SHAKEN is the implementation of attestation ratings in a phone call. This will help carriers identify the legitimacy of a caller's origin and authorize their use of the phone number and caller ID made on outbound calls.