April 10, 2024

Safeguarding Your Dialing Reputation with Fraud Alerts

Safeguarding Your Dialing Reputation with Fraud Alerts

Rich call data (RCD) lets businesses display branded information on caller ID screens, which helps improve consumer confidence when deciding whether to answer calls while improving your brand reputation. Unfortunately, scammers have found ways to exploit these benefits. Their brand impersonation scams can display your information, tricking customers into answering calls they believe come from your business.

Fraud alerts can give you more control to improve your dialing reputation and branding while protecting the customers who rely on your services.

Bad Actors Target Business Phone Numbers

STIR/SHAKEN technology has helped limit caller ID spoofing, but bad actors still find ways to target business phone numbers. Several years ago, most Americans stopped answering calls from unknown numbers. Of course, scammers didn’t want to lose access to potential victims, so brand impersonation gave them a new way to defraud consumers.

Scam techniques have only become more sophisticated. Today, they often entice consumers with fake offers. For example, they might spoof a local cable provider’s phone number to collect information from residents. They can even pose as banks, phone companies, and global corporations like Amazon.

Fraud alerts provide a powerful tool against bad actors trying to defraud your customers while protecting your dialing reputation. The most effective solutions use proactive phone number monitoring to identify when scammers target your business’s phone numbers.

How Phone Number Monitoring Helps

Phone number monitoring helps protect your dialing reputation so you can continue reaching your customers and leads. Without monitoring, a scammer could target your phone numbers and trick people into answering calls.

When people realize they’ve been taken advantage of, many report the numbers as “spam” or “scams.” As carriers and third-party apps receive more reports, it becomes increasingly likely that they will apply warning labels to your numbers. Now, when you place a legitimate call, the caller ID screen warns people to think twice before answering. Most people will deny the call to protect themselves.

Fraud Alerts Notify of Malicious Activity

Monitoring your phone number’s caller ID display makes it possible to see when you receive negative labels, flags, or blocks. A spike in flags or blocks could indicate that a scammer is targeting your numbers. It damages your brand’s reputation and makes it harder for customers to get the services they need.

Simply noticing that someone has targeted your numbers doesn’t solve the problem, though. You need strategies that keep you ahead of scammers and mitigate any damage they’ve already caused.

Mitigating Call Spoofing Attacks

Call spoofing attacks create several problems. They can damage your brand reputation, hurt consumer confidence, and make it harder for you to reach customers.

With proactive phone number monitoring, you can recognize the early signs of an attack and take remediation steps before the scammer causes significant damage.

Caller ID Reputation’s Device Cloud service provides screenshots from real devices connected to real carriers. That way, you can see precisely what appears on your customers’ screens. If Device Cloud shows a lot of negative labels, you can safely assume someone has been misusing your numbers.

Identifying Brand Impersonation Attempts

Not all brand impersonation attempts take place through phone calls. Scammers use every tool possible, including text messages and emails. Bad actors are so persistent that 78% of consumers say they’ve been targeted.

Scammers often try to spoof the brands people know and trust. When people feel comfortable with an organization, they’re more likely to respond. Rich call data has helped trustworthy brands improve answer rates and serve more consumers. At the same time, branded caller ID information presents an opportunity to impersonate those brands.

Proactive monitoring is the best way to identify brand impersonation attempts. The earlier you catch a scammer, the less trouble they can cause you and your customers.

Redressing Phone Number Flags with Carriers

Once you’ve become a victim of brand impersonation or call spoofing, you need to redress the affected phone numbers with carriers and analytics engines. Those negative labels will continue until you contact service providers to have them removed.

Redressing phone number flags with carriers and third-party apps can take a lot of effort. Each service handles the situation differently. For instance, AT&T relies on Hiya to redress phone number flags. Several service providers use TNS Call Guardian. When you reach out to these services, you have to provide all of the numbers you want to redress.

Given the number of requests these companies get, you can’t expect them to address your concerns immediately. In the meantime, you have to pull damaged numbers from rotation. Using them will only damage your brand reputation more.

Remediating Your Dialing Reputation

Caller ID Reputation can handle all of your phone number redressing needs. When you sign up for call monitoring with remediation, you get a dedicated customer success manager, number registration for free and paid registries, and professional remediation services that protect your numbers’ reputations every day.

Try Number Redress Remediation for Free

Curious to see how Caller ID Reputation can improve your brand reputation and help you reach more customers? Dialing reputation fraud alerts can keep you ahead of the scammers who want to take advantage of your business’s name. Start a free trial to experience the benefits.