June 5, 2019

Phone Number Protection Starts with Your Caller ID

phone number protection

You are unintentionally hurting your business if your outbound caller ID matches your invaluable inbound phone numbers. These numbers need phone number protection the most.

Outbound dialing from any phone number, whether manually or through a dialing service, puts that number at risk. This looming threat was newly introduced by phone number flagging and call blocking apps on the consumer level, however new protection exists as well now.

Your Outbound Numbers Are In Danger

It used to not matter as much what your outbound phone number was. It was probably an afterthought until the early 2000s. Only large companies with large phone number pools needed complex routing, or high tech VoIP phone systems.

The DNC, Call Blocking Apps & Carrier Block

These days, with the federal, do not call registry and many call blocking apps, phone numbers get flagged and blocked frequently. Even worse, phone carriers like Verizon and AT&T are starting to share these databases to block outbound calls at the carrier level.

Now when a number gets flagged on Hiya or Nomorobo its not just users of those apps that see your caller ID as spam. Carriers are blocking some calls even before they reach their destination, based on flags from these smartphone apps.

Valuable Phone Number Protection

Not all phone numbers are created equal. You might not care about some, but a few valuable phone numbers need protection. You would never want them to be flagged as spam or even worse, blocked. But remember, phone number protection starts with your caller ID.

Examples of Valuable Outbound Numbers

Here are some examples of valuable phone numbers used for outbound dialing and what makes them so coveted.

Vanity Numbers
These are custom phone numbers that use a combination of letters and numbers. These numbers are recognizable, easy to remember, and often branded. An example of this is a number like 1-800-FLOWERS.

Personal Office Numbers
Giving out your “direct line” saves your clients time and builds their confidence. These personal lines let the client bypass receptionists, annoying company directories, and IVRs that come with calling the general line. In other words, they let someone reach your desk right away. Also, the caller can leave a voicemail with ease if you are away.

Cell Phone Numbers
It doesn’t matter if your cell phone is personal or only for business; this is one of the most important numbers you have. This number is the most direct and immediate line to any one person. It grants the caller access to you no matter where you are. Whether you’re out of the office, it’s outside office hours, or you’re on a hike in the woods, there’s a good chance your cell phone is in your pocket.

Home Phones
Yes, some people still have home landlines. It takes much trust to provide someone a line of communication into your home, and clients know it. Doctors, realtors, and other service-based professionals may give out their home number to build rapport and provide a personal feel.

There is a time and place for these types of phone numbers. They are great for receiving incoming calls and have their advantages. However, when it comes to outbound calls, especially unexpected ones, customers aren’t always receptive.

Use Better Outbound Dialing Strategies

Better dialing strategies can lead to better protection of your phone numbers. The best outbound dialing methods use a large pool of phone numbers with all the necessary area codes.

This strategy is excellent for keeping flag frequency down on individual numbers. Also, it makes switching to a different number simple when one stops performing well. Even more, there’s proof that you get better contact rates when using local area code match on outbound dialing campaign.

3 Times Valuable Phone Numbers Sneak Into Campaigns

Some campaigns might “accidentally” display the wrong number. For example, small businesses might not have large phone number pools or the proper infrastructure setup for advanced routing. That is one reason valuable inbound phone numbers may sneak their way into certain outbound campaigns:

1) Customer Service Campaigns
When making courtesy calls and appointment reminders, many companies use the main customer service line or personal office number of the agent. These calls may come from a good place, but annoy customers sometimes. Even when you are not doing anything wrong, there’s a chance for your number to get flagged because it has become so easy.

2) Sales Calls
Unwarranted sales calls might be the most frustrating for the client in this age of robocalling. Outbound calls to new prospects or current customers should never display the companies vanity number or direct agent line anymore. However, they still need to display a proper number that displays their CNAM and rings backs to them.

3) Company Outreach Messages
When done correctly, placing company outreach calls yields great results. Take special care to display the correct phone number, in any case. With a lack of campaign organization, the main company line or direct agent line may work their way into the system.

As a smaller business, you want to have at least a handful of other numbers to use for these outbound dialing campaigns. When someone calls those numbers back, have them forward to the right places using necessary routing or a company IVR. You may be thinking, “won’t these numbers just get flagged and blocked too?” Yes perhaps, but there are ways to manage phone numbers that keep your contact rates up.

Protecting All Your Phone Numbers

Caller ID Reputation allows you to manage all your phone numbers in one place, no matter how many you have. Our primary goal is to show you which of your numbers are flagged or blocked by apps or carriers and why. They also integrate with most call managing software, along with major carriers like Twilio and Nexmo. This integration allows you to buy phone numbers for local area match, create IVRs, and swap bad numbers out for new ones.

Phone numbers are being marked as spam and blocked at a higher frequency than ever. Don’t let your valuable inbound phone numbers get destroyed because of lousy outbound dialing practices. Start dialing the right way today!