Finding ways to differentiate your company from a sea of competitors is an integral part of scaling your business successfully. While taking the time to evaluate and improve your products and services is a great way to start, being able to market those identifiers into a reputable brand effectively is what brings new business opportunities to your doorstep.
Over the years, we have become accustomed to having immediate access to unlimited stores of data right at our fingertips. Whether we're looking up client databases or social media profiles, having on-demand access to the information that's most important to us is vital in both our professional and personal lives. A great example of this technological convenience has been in the development and deployment of caller ID services.
Caller ID spoofing is the practice of falsifying caller ID information in order to disguise the actual identity of the caller. A lot of times, CID spoofing is done to extract sensitive information from customers and scam people.
As a telemarketer, you run the risk of heavy penalties that can run into thousands of dollars. Federal Trade Commission (FTC) can fine you anywhere between $100 and $1,500 per every call that's reported, if you end up being sued. While that is the worst-case scenario, there is still the risk of your numbers being blocked.
Your caller id could already be marked as spam. When too many users mark your number as spam, the chances of your sales call getting answered go down drastically. That's because nobody wants to waste time talking to 'spammy' call reps.