March 27, 2024

How Rich Call Data Will Enhance Outbound Call Security

How Rich Call Data Will Enhance Outbound Call Security

The telecom industry has been forced to prioritize call security due to rampant illegal call activity. Robocalls and other scam communications have flooded consumers with unwanted calls, and despite continuing government efforts to stop illegal call activity, companies and individuals have lost billions to fraudulent call schemes.

Thankfully, helpful technology has progressed in recent years. Since the implementation of STIR/SHAKEN technology, industry players have been working with rich call data (RCD) to improve the security of outbound calls and reduce fraud. RCD is an excellent weapon against call scammers, and it’s available to your company now.

How RCD Boosts Call Security

RCD goes beyond regular caller ID. It includes information such as the name of the caller, their phone number, the purpose of the call, and the company logo. It creates a secure branded caller ID (BCID) that verifies the call originates from the displayed number and company name. This development helps eliminate call spoofing, a favorite method of bad actors in the industry.

Call recipients feel secure with RCD, so it improves your contact rates, boosts consumer confidence, and reduces fraud. With today’s call security challenges, these benefits are essential.

Consistent Brand Representation in Calls

Branding is imperative to maintain a successful business. An established brand cultivates consumer loyalty and helps ensure a healthy and continuous revenue stream. Your caller ID is an extension of your brand during outbound calling campaigns. RCD provides detailed information that conveys your company’s reputation through its logo, official name, and other facts. Consumers recognize your branding and feel comfortable answering your calls.

Out-of-Band Solutions With RCD

Out-of-band (OOB) SHAKEN is now used to deliver call authentication that previously would have broken down due to non-SIP call legs. New technological developments ensure your company’s call branding will remain consistent from the calls’ beginning until the end, regardless of the service provider. Plus, the more it’s used to authenticate calls, the stronger SHAKEN’s effect on the industry will be. Non-SIP call segments will no longer disrupt SHAKEN authentication efforts, and regulation compliance will be easier for service providers.

Verified Calls by Google

In a great move for consumers, Google has launched a feature called Verified Calls using OOB authentication. Made for Android phone users, Verified Calls displays the caller’s name, logo, and verification symbol. In addition, call recipients will receive the reason for the call. For example, a bank might call to confirm a transaction, and the call recipient will see this information on their screen. This detailed data will let consumers make informed decisions about answering incoming calls and avoid spam and scams.

Industry Collaboration Is Key

Stopping robocalls and improving call security requires collaboration between telecoms, stakeholders, and technology providers. Despite increased efforts by the FCC to prevent illegal activity, these calls continue to plague consumers and get past service providers. This ineffectiveness partially results from a lack of cohesive action.

The industry is now addressing this problem. Currently, all 50 states have entered into a Memoranda of Understanding with the FCC to cooperate with its efforts to stop these illegal calls. Service providers like AT&T have implemented more robust filtering systems on their end to block robocalls. Other major players are working to improve their call screening since individual efforts have not succeeded in killing the robocall. However, industry collaboration may be able to finish the job.

RCD Is a Necessary Tool

Rich call data allows you to display branded caller ID, which gives consumers more detailed information about callers. The level of detail, which includes your business name, call purpose, and company ID, lets consumers know the call is legitimate and not a robocall or other questionable communication. Call recipients need this additional information to convince them to answer their phones. At this point, consumers have such a high level of mistrust that many will not answer calls from any unknown number.

Fortunately, the telecom industry is now working together to stop spam and scam calls. The FCC is taking more robust measures to block the bad actors, and technology such as RCD can help improve call security. Collaboration may be the most effective tool yet against these calls, and 2024 might be the year the industry conquers scammers and spammers. Consumers have reason to hope.

Device Cloud Monitors Your Rich Call Data

Your company can join the fight by using advanced methods like rich call data. Caller ID Reputation’s Device Cloud allows you to monitor how your RCD displays across networks and devices. You can quickly identify any issues with the information displayed, including branding discrepancies.

Device Cloud allows you to identify and mitigate problems before your answer rate drops and your reputation is damaged. Utilizing this tool can help businesses audit their brand consistency in outbound calls. Currently, industry ID systems sometimes display different information, which is confusing to consumers. With Device Cloud, you can stay on top of your caller ID displays and protect your business.