People hate spam phone calls even more than they hate spam emails. One study shows that Americans received 26.3 million robocalls in 2017. Each of those calls interrupted a person while working, relaxing, spending time with loved ones, or doing something (anything, really) more important than answering an unsolicited phone call.
The Federal Trade Commission (FTC) gets about half a million robocall complaints per month. All businesses need to take steps to separate themselves from companies with terrible reputations from bothering people.
The tech industry now has several tools to help consumers protect themselves. This development means that businesses need to do more to protect their reputations when calling current and potential customers.
Consumer Tools to Block Unwanted Phone Calls
Today’s smartphone owners have access to plenty of tools that block unwanted phone calls. All four major cell phone providers (AT&T, Verizon, T-Mobile, and Sprint) have services that their customers can use to block calls.
Developers have also created several apps to block calls. Some of the most popular apps include:
- Call Control
These apps use a variety of strategies to block robocalls. Many of them track troublesome phone numbers. Since they have access to information from millions of users, they can quickly determine which phone numbers produce annoying calls.
Unfortunately, many of these services cast a wide net to protect their users. That means your phone numbers could get flagged. Once you get flagged, you lose contact with many of your customers. By 2020, carriers will be required to block spam calls, making it even worse to be flagged.
Using Enhanced Caller ID To Protect Your Numbers
You can try to beat call blocking software by purchasing untainted phone numbers and regularly checking for flagged and blocked DIDs. Eventually, though, the blockers will win.
Embracing Consumer Trends
What’s the point of fighting a consumer trend when you could get better results by embracing it? Traditional caller ID is only a phone number and up to 15 characters. Enhanced caller ID services take all of the trickery out of contacting customers. Take advantage of smartphone technology and give people more information about your business, similar to a digital business card.
The information that enhanced caller ID can display on smartphones often includes:
- Your business’s full name
- The location of your business
- Your social media links
- Your business’s logo
Once you adopt enhanced caller ID software, you turn caller ID into an opportunity to improve your brand identity and build relationships with consumers. Provide as much transparency as possible so more people will trust you.
The Benefits of Enhanced Caller ID
You can expect to experience at least four major benefits of enhanced caller ID.
1) Increase The Quality Of Customer Responses
With the number of robocall tools available, you need to give people more information to try to prevent getting blocked. It has the added benefit of people wanting to talk to you more.
When you use enhanced caller ID, you’ll notice better reception and overall better call quality. Your agents will notice too.
2) Gain Trust and Build Rapport With Customers
Showing customers everything about your identity can also help you build trust and rapport with people. No one wants to answer a call from an “unknown number” or a number that gets flagged as “scam likely.”
You’re a legitimate business that wants to reach its customers. Show them that and improve your brand identity as a company people can trust.
3) Improve Your Answer Rate
What do you do when you get a call from an unknown phone number? If you’re like most people, you put your phone away and forget about it. However, if you saw that the call was coming from one of your favorite stores? You still may not answer, but you’re more likely to pick up or call back.
With enhanced caller ID, you can expect more people to answer your phone calls. That leads to the final, and potentially most important, benefit.
4) Get More Conversions
Every company doing outbound calling needs to convert calls into paying customers. If your agents and scripts are on point, then a better answer rate means a better conversion rate. When people know that they’re getting a phone call from a business, they prepare themselves to talk to a customer service rep or sales professional. They slip into a mindset that makes them more likely to respond positively instead of hanging up on you.
If you never get to talk to people, you won’t convert them. It’s that simple!
Enhanced Caller ID with Caller ID Reputation Management
Get ahead of the trend by using enhanced caller ID services. The service enhances your caller ID and shows people on the other end of the call precisely who you are in a personal way. When combined with caller ID reputation management, enhanced caller ID provides a full outbound dialing protection plan that’s sure to increase performance across the board.