April 30, 2025
5 Ways CIDR Goes Beyond Caller ID Labels
Caller ID labels are important to businesses and consumers. Most consumers won’t answer calls unless they trust who’s on the other line. Because of that, businesses must ensure their caller ID labels show accurate information when they call customers. Without accurate caller ID displays, it’s unlikely people will answer.
Until recently, carrier analytics decided what labels to apply. If your call center doesn’t follow ethical dialing guidelines, the carrier analytics might apply a negative call label like “high risk” or “potential scam.” Today, more factors — like mobile apps and consumer reports — can affect what people see on their caller ID screens.
Caller ID Reputation (CIDR) is taking steps to help reputable organizations reach their leads and customers. Here are five ways Caller ID Reputation is working to ensure quality calls get delivered as intended.
1. Caller ID Labels
Accurate caller ID labels are the first step to helping organizations reach consumers. Unfortunately, 90% of legitimate businesses have experienced inaccurate caller ID labels. About 30% of reputable businesses have experienced negative call labels like “scam likely” and “high risk.” That’s a huge problem for individual organizations and the telecommunications industry as a whole.
CIDR has two services to help users monitor caller ID labels.
Device Cloud gives you real screenshots from devices connected to major service provider networks. That means you see precisely what appears on your customers’ caller ID screens.
Phone Number Scoring aggregates real-time data from prominent service providers and call-blocking apps to show you when and where your numbers might have received negative flags. Connecting to CIDR’s API lets you automate the process for the quickest results.
2. Carriers and Network Providers
Telecommunications technology evolves rapidly. CIDR stays ahead of emerging trends by working closely with service providers and other industry organizations that provide high-quality support. For example, our partnerships help ensure we can improve number attestation and call delivery while boosting your numbers’ reputations.
3. Call Authentication and Validation
STIR/SHAKEN attestation ratings determine how your calls get handled by downstream networks. Ideally, you could access your numbers’ attestation ratings to determine whether you need to make changes to your dialing software or behaviors.
Unfortunately, it’s not easy for businesses to get information about their attestation ratings. Without that knowledge, how can you know whether you need to make changes?
CIDR’s STIR/SHAKEN Attestation Level Testing Tool solves that problem for you. When you register your numbers with Caller ID Reputation, you can get a report that shows whether those numbers have A (Full Attestation), B (Partial Attestation), or C (Gateway Attestation) ratings.
From there, you can make informed decisions to improve your brand reputation and call connection rate.
4. BCID Improvements
The more information you give consumers, the more likely they are to answer your calls. People are cautious about answering their phones, so they might disregard calls from numbers that just display the caller’s identity. After all, law enforcement organizations like the FBI have warned Americans about strategies like number spoofing.
Rich Call Data is a more secure way to relay accurate caller ID information to your customers. The Rich Call Data system isn’t perfect yet, but Branded Calling ID uses an ecosystem of carefully vetted Authorized Partners to improve data security and accuracy.
Authorized Partners include:
- Onboarding Agents collect information about potential customers
- Vetting Agents validate all of the information — including display names and logos — from potential customers
- Signing Agents generate cryptographic signatures to confirm identities with Terminating Service Providers
By entering the Branded Calling ID ecosystem, you participate in a trustworthy system dedicated to improving consumer safety and helping you connect with customers.
5. Organizational IDs
Banks and financial institutions use services from the Global Legal Entity Identifier Foundation (GLEIF) to identify organizations and mitigate fraud. An automated verifiable LEI (vLEI) can ensure identity trustworthiness digitally without any human intervention.
These technologies have served the financial industry well for over a decade. It makes sense for telecom carriers to adopt a similar policy.
While there isn’t a telecom version of GLEIF yet, there have been discussions about using an organizational ID to relay BCID. In the meantime, organizations should follow comprehensive Know Your Customer (KYC) policies. For instance, CIDR vets potential clients before giving them access to products. This approach helps enhance B2B relations, ensure regulatory compliance, and prevent fraud.
Move Beyond Basic Caller ID Labels With CIDR
Ensuring the accuracy of caller ID labels is just the first step to building better relationships with your customers. With Caller ID Reputation, you can move beyond basic caller ID labels to stay ahead of emerging technologies, give your customers more information that encourages them to answer calls, and build a more trustworthy system that benefits everyone.
Schedule a demo with CIDR today to see how our solutions can help your organization succeed.
